5 Ways Marketing and Ad Agencies Can Raise their Game Using E-signatures| DrySign By Exela

 


With increasing inflation and the fear of impending recession, businesses are looking for ways to cut down on costs to survive the next plausible economic downturn. Naturally, marketing efforts are the first things on the chopping block when the budgets get tight. However, that might not always work. It’s not only about cutting ineffective marketing efforts but also maintaining costs on proven strategies. With that said, are you well-equipped with proven strategies or technologies that continually bring an edge to your marketing efforts?

In today’s ever-evolving corporate world, the marketing industry must ensure it works with the latest technologies to stay up-to-date, efficient, and ahead of the curve. Technical proficiency gives marketing and advertising agencies wings to thrive in the modern business era. However, despite technological advancements and marketing agencies' evolution, most still rely on partially manual or paper-based processes. With tons of responsibilities and workloads to manage simultaneously, marketing and Ad agencies shouldn’t miss out on a proven, cost-effective, and efficient technology – e-signatures. It helps streamline documentation processes, eliminating paperwork and saving countless hours, effort, and money spent on manual documentation. Here’s how embracing electronic signatures can benefit marketing and Ad agencies and how they can incorporate e-signatures in their processes.

Also Read: How High Tech Industries can Benefit from E-signatures

How Can Marketing and Ad Agencies Make Use of E-Signatures?

Marketing and advertising agencies deal with numerous documents daily, such as agency contracts, freelancer agreements, creative sign-offs, and more. Automating documentation workflows using e-signatures improves the internal and external consumer experience and helps gain a competitive edge in today’s business era. Here’s how you can make use of eSignatures for your marketing or advertising agency:

  • Marketing Contracts and Agreements
  • Press Release Sign-off
  • Secure Event Registration
  • Photo and Marketing Release Forms
  • Invoicing

Marketing Contracts and Agreements

A marketing contract or agreement is a legal document that defines the relationship between two parties – the client and the solution provider. To be precise, marketing contracts give a brief idea of services to be provided, total incurred costs, terms of data use, and more. Basically, it helps protect both parties involved from unforeseen trials in the future. For successful engagement between client companies and marketing services providers, legal documents play a critical role – and this is where the need for document security plays an important role.

What happens if the terms of payment or service get altered, if confidential data is stolen, or if one of the parties denies any involvement? There is no way you can get through these situations easily when manual paperwork is involved. This is where digital signatures can be the savior if any obstruction occurs. Incorporating an e-signature solution integrates end-to-end security into your documentation, helping you avoid unauthorized access or legal disputes. Furthermore, any e-signed contract or agreement can be used as proof of the transaction in a court of law. Moreover, you can also save templates for frequently needed future documents to avoid human errors. 

Press Release Sign-off

Press releases are a crucial part of any organization’s investor relations – they are vital elements that announce the news to various stakeholders. Creating press releases and getting final sign-offs requires going through different resources and stages of internal and extra approvals. Diving through this process is not simple, especially when working with several internal teams and third-party companies. Professionals in marketing and advertising agencies can testify that too many entities are involved, making the approval process a real pain. In addition, the time constraint leads to more human errors, and posting press releases with errors can be an absolute disaster for your company.

Embracing an e-signature solution fixes this for you – you can share documents and get approvals in minutes, leaving you more time to focus on drafting an error-free copy.

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