How to Seal the Deal: Real Estate Tips for Sellers | DrySign by Exela

 

Digital transformation and electronic signatures have drastically expedited the closure of real estate deals. It has become convenient for buyers and sellers alike when we compare earlier procedures wherein customers would have to travel to and fro several times to verify and attest forms and documents. And God forbid if something is missing, they'd have to repeat the process, making it a pretty distasteful task. In this blog, we look at ways to expedite a real estate deal from the perspective of a builder, a real estate agent, or a consultancy service company.

​It's now or never; nothing lasts forever!

​Advertisements for newly developed properties are very similar nowadays. Most of them promise significant discounts if the token amount is paid over the weekend or within a week since the advert is published. Initially, it may seem bizarre, but these sales strategies work if you analyze the statistics. The principle applied is simple – create a sense of urgency! You are more likely to strike a deal when you induce a reason for clients to expedite their thought process. This approach works well if your customer base consists of clients who are already sure about their needs and wants while purchasing a property. It may even work to some extent with undecided clients who are unsure about investing in real estate at all. But, the sole reason why it works so well with buyers who are sure about investing in a home is that it gives them an added advantage. It's just an additional incentive that acts as a catalyst.​

Empathize with your customer

Purchasing a home for most individuals is a once-in-a-lifetime occurrence. Most people invest their entire life savings, indulging in risky loans, so taking that step is not easy. Although they have already weighed the pros and cons and worked out their finances, they hesitate to take that step out of fear. They know they want to buy a piece of property. They know the type, location, amenities, facilities, budget, and everything concerning their decision. But, they are still reluctant to go beyond thoughts and begin the cycle of payment & all those processes that make that desire to own a home a real decision. And no matter how much you reassure them most amicably with genuine advice and pricing plans that may seem attractive, they need more than a little nudge to get the checkbook out!

Genuinely Interested Customers

It's challenging to create an artificial need or want in such an expensive market. Actually, it is almost impossible. The potential buyers who browse through properties are genuine customers seeking to buy a home for end-use or as an investment. Nobody goes to real estate agents with the intention of window shopping to admire houses. They're all interested, and they're all genuine customers. They know exactly what they want. But, most of them want to hold on a little longer to their life savings before they take that plunge. They're just fearful.

Time is of the essence!

So, the best strategy that is guaranteed to work in favor of a real estate agent is to give buyers a time-bound offer that they cannot resist. That way, everybody wins. First, buyers get the benefits of the incentive offered. Then, you get to close the deal, and everybody is happy! We learn from this that time is the most critical factor that can sway an agreement in your favor, or you could lose out on an exclusive deal if you waste too much time once the client already likes a particular property.

So how do you seal a deal then? Let's look at this in-depth:    https://bit.ly/3CiXoa4